Equifax Names Digitas Lead Creative and Media Agency-of-Record

AOR assignment includes brand marketing, acquisition, and CRM in television, digital, social, mobile as well as planning and buying for all media

Digitas, the top global integrated brand agency, builds active brands for some of the foremost companies in the world. With a deep understanding of their client's customer's passions and behaviors, the agency combines media creativity, technology, creativity, analytics to ignite emotional bonds between people and brands. Digitas counts Agency of the Year honors from the Festival of Media, OMMA Magazine, Promo Magazine, BtoB Magazine, and Les Agences de l'Annee, France, and has been named to the Advertising Age Digital A-List among its many awards.www.digitas.com | Twitter: @Digitas | Facebook: Digitas Fan Page | Blog: Digitas DistilleryThe Easter sale will not only feature 3D televisions and HDTVs there are also huge discounts to have on new DVD players, Blu-ray players, DVD recorders, all in one home cinema speaker systems , speakers amplifiers and more. In addition to the discounted AV equipment deals will be available on television furniture cables and brackets.Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services. Web site: www.publicisgroupe.comThe partnership with Equifax demonstrates Digitas' commitment to helping the world's most reputable and respected brands meet their marketing objectives through a unique approach-- Active Brands-- to digital marketing innovation and execution, and customer management.Equifax is a global leader in consumer and commercial information solutions, providing businesses of all sizes and consumers with information they can trust. Equifax organizes and assimilates data on more than 500 million consumers and 81 million businesses worldwide, and uses advanced analytics and proprietary technology to create and deliver customized insights that enrich both the performance of businesses and the lives of consumers.In both retail shops customers will discover low prices and great value for money on a full range of electrical and AV products including televisions, Blu-ray players, DVD recorders, AV receivers, Amplifiers and more. Also in the February sale there will price promotions and discounts on a range of Av furniture, multi room systems, speakers, cables and more. The February at Sound and Vision shoppers will discover massive price reductions on big name brands like Sony, Panasonic, Philips, LG, Sharp and Toshiba. Shoppers will see reductions on professional brands like Onkyo, Yamaha, KEF and Pioneer.Digitas also operates the brand content platform, The Third Act:, producers of first and most well renowned event on digital content, The NewFront; the healthcare marketing brand, Digitas Health; and, Prodigious Worldwide, the world's only standalone, global digital productions company. With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Razorfish, Digitas is a member of Publicis Groupe's VivaKi-a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships."At the top of their competitive set, Equifax understands the need to invest in an integrated marketing experience to drive both brand and business momentum. We're very excited to partner with a progressive company like Equifax, who shares our goal to not only satisfy customers but to delight them through an active brand experience that adds value in their lives. Our team cannot wait to get started," said Colin Kinsella, President, Digitas North America.ATLANTA, Aug. 2, 2011 /PRNewswire/ -- Equifax (NYSE: EFX), a global leader in credit information and identity protection solutions, has named Digitas lead creative and media Agency-of-Record (AOR) for its direct-to-consumer business unit, Equifax Personal Information Solutions, effective immediately. The lead AOR assignment includes brand marketing, acquisition and CRM - in television, digital, social, mobile as well as planning and buying for all media. This was awarded to Digitas after the completion of a competitive review. The account will be managed from the Digitas Atlanta office, led by Kenneth Parks (EVP, Executive Director, Digitas Stamford and Atlanta) and Lange Taylor (SVP, Managing Director, Digitas Atlanta).Sound and Vision are based in Bolton but have a shop in Leeds as well. In both shops and on the internet sound and vision will be having a February sale.In February after the excessive partying and over spending in December and January, the new going out is definitely staying in. Stay inside and get the girls round for a night of chick flicks and cocktails, or have the lads round and enjoy the football from the comfort of your living room. Having a decent home cinema set up in your home can make a huge difference in your enjoyment."Equifax Personal Information Solutions conducted a comprehensive search to identify a lead agency with integrated brand experience, across all active customer touch points, including digital and social marketing, traditional TV and direct response marketing," said Trey Loughran, President, Equifax Personal Information Solutions. "We sought an agency partner with best-of-breed digital capabilities and robust analytics to help us elevate our brand and market our best-in-class suite of credit monitoring and identity protection products. We found that in Digitas."

SOURCE Digitas